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RideOn Magazine Electric Bike Buyers Guide

RideOn Magazine Electric Bike Buyers Guide
Recently, an article appeared in Rideon Magazine.  The article offers an e-bike Buyers’ Guide, in the form of a list of e-bikes with a rating.

Being a retailer of electric bikes since 2008, I thought it was important that I comment about the article.  My view is that this article is highly biased, and has certain advertorial feel to it.  There were many brands that were not given any mention, like ITalwin Elite, Ducati, EziGo, Peugeot, Reef bikes, that could have eaily hovered around the top.  While there were many others that cannot be bought in any e-bike shop in any of the major cities, seem to appear there, probably as space fillers.  For instance Hirun Tango, Earth Cross, Nuibike, non of the ebike stores in Sydney and Melbourne sell these.
The choice of electric bikes reviewed  aside, the rating of each ebike reviewed is questionable.  The reviews use 4 categories:
- Function
- Quality
- Price
- Appearance

Of those 4 categories, the rating for Appearance is the most subjective, unless the rating was an outcome of a very large survey.  As the writer makes no mention of such survey, it can be assumed that the rating for Appearance is based on the reviewer’s opinion, which may have no correlation whatsoever to the average buyer’s view on the appearance of these bikes.  

On the other hand, Price is a category that by nature must be completely objective.  A review may give the test categories different weighting, but when the review is assessing Price, then the rating must be purely numerical.  In other words if we are rating bikes A, B, C, D, E on price, the least expensive would get the highest rating, while the most expensive would get the lowest rating.  The Rideon reviewers seem to have made up their own line of reasoning, so while a $2,999 Gazelle Innergy gets 9/10 on Price, a $2,250 Pedego is given 8/10 on price.  What is the basis for this?

So if the rating on price are skewed to favour certain models, as it is blatantly obvious, what are the chances that the ratings for Function and Quality are objective?  In my view, the chances are not very promising.  The indications are that this is a very biased guide.

Further more, there is no meaningful assessment of the reliability, or any reference to reported problems for any given ebike, as is done on the AtoB electric Bike Buyers review.  Though the AtoB buyers guide is pitched to the UK market, I found the information there on ebikes that are available in Australia very useful, and considerably less biased than RideOn magazine. 

In summary I would strongly suggest to the reader to do their own research in the absence of a credible review of electric bikes in Australia.

As for RideOn magazine, you guys need to do much better than that, some credibility to your information would be nice.  It is imperative for the electric bikes industry that reviews are objective.  The A to B magazine's "Electic Bike Buyers' Guide" serves as a very example.

Happy riding to all

Copyright 2011 Evc, All rights reserved ABN : 66 132 786 602 | Email: info@electricvelocity.com.au
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